Paul Mitchell

Paul Mitchell: A Legacy of Innovation and Accessibility

Paul Mitchell, more than just a brand name, represents a revolution in the professional haircare industry. Co-founded in 1980 by hairdresser Paul Mitchell and businessman John Paul DeJoria, the company was built on a foundation of innovation, sustainability, and accessibility, principles that continue to resonate today.

The story begins with a modest $700 loan and a vision: to create high-quality, salon-exclusive products that were also affordable for hairdressers and their clients. Frustrated with the limited options available, Mitchell and DeJoria focused on harnessing the power of natural ingredients and pioneering new formulations. This commitment is exemplified by their flagship product, Awapuhi Shampoo, derived from the Hawaiian ginger plant Awapuhi. The unique moisturizing properties of this ingredient helped to set the brand apart and quickly gain a loyal following.

Beyond product innovation, Paul Mitchell distinguished itself through its distribution model. Eschewing mass-market retailers, the company chose to exclusively sell its products through professional salons. This strategy ensured that clients received expert advice and personalized recommendations, enhancing the overall haircare experience. It also strengthened the brand’s relationship with the hairdressing community, solidifying its position as a partner rather than just a supplier.

Sustainability has been a core value from the outset. Long before “eco-friendly” became a mainstream marketing buzzword, Paul Mitchell committed to cruelty-free practices and environmentally responsible sourcing. They were one of the first professional haircare companies to publicly denounce animal testing. Their Awapuhi Farm in Hawaii not only provides the key ingredient for their signature shampoo but also serves as a model for sustainable agriculture and community engagement.

John Paul DeJoria’s business acumen played a crucial role in the brand’s success. He understood the importance of building a strong company culture that valued its employees and encouraged entrepreneurship. This translated into a network of passionate distributors and educators who were deeply invested in the Paul Mitchell brand. The company’s commitment to education is evident in the Paul Mitchell Schools, a network of cosmetology schools across the United States and beyond. These schools provide aspiring hairdressers with comprehensive training, fostering the next generation of talent.

The Paul Mitchell product line has expanded significantly over the years, now encompassing a wide range of shampoos, conditioners, styling products, and hair color. However, the core principles of quality, accessibility, and sustainability remain central to the brand’s identity. Paul Mitchell continues to innovate, developing new products and techniques to meet the evolving needs of hairdressers and their clients. From its humble beginnings to its current status as a global leader, Paul Mitchell has left an undeniable mark on the haircare industry, demonstrating that success can be achieved through a commitment to ethical business practices and a passion for beauty.