Petra Sörling: Architect of Modern Orienteering
Petra Sörling is a prominent figure in the world of orienteering, renowned for her leadership, strategic vision, and dedication to the sport’s growth and modernization. As the first female President of the International Orienteering Federation (IOF), she has steered the organization through significant changes, pushing for innovation, inclusivity, and increased global reach.
Sörling’s journey in orienteering began early, fueled by a passion for outdoor activities and a sharp competitive spirit. Her background as an active orienteer, coupled with her experience in business and management, provides her with a unique perspective on the challenges and opportunities facing the sport. She understands the needs of athletes, organizers, and member federations, allowing her to effectively advocate for their interests on a global stage.
Elected President of the IOF in 2018, Sörling immediately set out to modernize the organization’s governance, enhance its financial stability, and promote orienteering’s accessibility. Under her leadership, the IOF has embraced technological advancements, such as GPS tracking and real-time results, to enhance the spectator experience and improve the presentation of the sport on television and online. This focus on innovation has been crucial in attracting new audiences and sponsors.
One of Sörling’s key priorities has been to promote diversity and inclusion within the orienteering community. She has actively championed initiatives to encourage participation from underrepresented groups, including women, youth, and individuals from diverse cultural backgrounds. This commitment to inclusivity is reflected in the IOF’s policies and programs, which aim to create a welcoming and equitable environment for all participants.
Beyond technological advancements and inclusivity, Sörling has also focused on strengthening the relationship between the IOF and its member federations. She has actively engaged with national organizations to understand their needs and provide support for their development efforts. This collaborative approach has fostered a stronger sense of unity within the orienteering community and facilitated the implementation of global strategies at the local level.
Looking ahead, Sörling’s vision for orienteering involves further expanding its global reach, enhancing its appeal to younger generations, and ensuring its long-term sustainability. She recognizes the importance of adapting to the changing landscape of sport and leisure, and she is committed to leading the IOF in a way that positions orienteering for continued success in the years to come. Her leadership represents a dynamic and forward-thinking approach, paving the way for a vibrant and inclusive future for the sport she loves.