James Middleton

James Middleton, the younger brother of Catherine, Princess of Wales, has carved his own distinct path, stepping out of the royal shadow and establishing himself as an entrepreneur, mental health advocate, and devoted family man. Born in 1987, he experienced a privileged yet relatively normal upbringing alongside his sisters, Catherine and Pippa, attending Marlborough College before briefly studying at the University of Edinburgh.

Middleton’s early ventures reflected a passion for baking and entrepreneurship. He initially launched a cake-making business, Cake Kit Company, which provided themed kits for creating elaborate cakes. While the company ultimately faced challenges, it showcased his creativity and willingness to take risks. He later founded Boomf, a company specializing in personalized marshmallows featuring printed images. Boomf gained considerable traction, capitalizing on the growing trend of customized gifts, but also experienced periods of financial difficulty.

Beyond his business endeavors, James Middleton has become increasingly open about his struggles with mental health, specifically depression. He has spoken candidly about his experiences, including his periods of debilitating anxiety and the solace he found in his dogs. These highly trained therapy dogs, Ella, Zulu, Inka, Luna, Mabel, and Nala, are an integral part of his life, providing emotional support and companionship. He credits them with helping him navigate his darkest times and inspiring him to advocate for mental health awareness. He often shares photos and stories of his dogs on social media, further humanizing his persona and promoting the positive impact of animal companionship.

His advocacy extends beyond personal anecdotes. Middleton has actively partnered with mental health organizations, using his platform to raise awareness, reduce stigma, and encourage others to seek help. He has spoken at events and participated in campaigns, sharing his insights and experiences to connect with those facing similar challenges. He’s become a prominent voice in the conversation surrounding mental well-being, particularly for men, who are often less likely to seek help. His vulnerability and honesty have resonated with many, making him a relatable and inspiring figure.

In recent years, Middleton has found personal happiness with his wife, Alizee Thevenet. Their wedding, held in France in 2021, was a private and intimate affair. They welcomed their first child, a son named Inigo, in 2023. He often speaks of the joy he finds in fatherhood and the importance of family, further highlighting his grounded and relatable nature. While connected to the royal family, James Middleton has forged his own identity as a businessman, mental health advocate, and devoted family man, proving that success and fulfillment can be found outside the royal spotlight.